Mobile technology is revolutionising how organisations engage with their end users. More than 96% of the world’s population has access to a mobile phone, meaning it is now possible to reach nearly every single person on the planet. Yet 3 billion people living in emerging markets still lack access to relevant, timely, and engaging information in their local languages, and their voices remain underheard. The organisations that serve them lack the technology and capacity to reach them, and many are unaware of the power of mobile technology to meet their organisational goals.
Viamo connects individuals and organisations using digital technology to make better decisions. Having reached more than 21 million people in 2022 and more than 4 million monthly active users , we have our eyes on our goal of reaching 100 million monthly active users by 2026.
We manage the Viamo Platform, a national toll free public information service called the 161 Service, accessible through IVR (Interactive Voice Response) and USSD channels. By calling 161 through your Airtel connection in Uganda, anyone with access to a mobile phone will be able to access information on topics such as health, agriculture, financial literacy and more. In a series of “listen, then choose” steps, callers will use their phone to select from among hundreds of recorded voice messages to help them make informed decisions and improve their lives.