Marketing Executive

  • Zappi
  • Remote
  • 14/11/2023


We are Rebels. Inventors. Magic Makers. 

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. Pretty impressive right? 

So how do we do it? 

Our platform provides access to actionable, quick and smart consumer insights to amplify creative effectiveness and shape winning innovation, empowering insights teams  with the agility and the data they need to work with marketing and make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimise, validate and learn — increasing their chances of in-market success.

Who we’re hiring:

We are looking for a Marketing Executive to support the growth & marketing strategy for our platform and Innovation and Advertising Research Portfolio (amongst other initiatives) — enabling us to keep growing.

As a Marketing Executive, you will play a critical role in supporting  product managers, revenue teams, and marketing. You will be working on Zappi’s Innovation and Advertising pillars and Platform changes and comms, supporting growth and marketing activation. You’ll work closely with marketing to create campaigns and activities that cut through to new and existing customers.

The overall objective for this role is to create the demand that continues Zappi’s double-digit product growth in 2024 and beyond.

As a member of the Zappi Marketing team, you will have the following responsibilities:

  • Produce stand-out product marketing, sales collateral and education assets that support product launch, enable internal stakeholders and ongoing promotion
  • Support the Product Marketing leads and collaborate with Marketing, Sales and Product
  • Create GTM plans with product marketing leads.  Oversee execution of GTM plans.  Measure impact of plans and apply learnings
  • Ensure and deliver quality standards of all branded product communications across all the channels (website, knowledge base, case studies).  Oversee messaging guides and make sure they’re up to date
  • Support Product Managers, Expertise, and Revenue to understand the value proposition and elaborate positioning and marketing strategy
  • Develop a deep understanding of the market & competitors to inform our go-to-market strategies and plans 
  • Drive internal engagement and excitement in product marketing efforts; particularly, driving product proposition enablement across the revenue teams
  • Manage the creation of product release materials & partner with the enablement team to ensure internal awareness & adoption
  • This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the Product teams, content team, Sales Teams, as well as other Marketing functions


  • 1+ year of experience in insights, marketing or research with an interest in product marketing
  • Demonstrated ability to use insights and data to inform strategy
  • A self starter that gets things done
  • Ability to work in a fast moving changeable environment and handle ambiguity 
  • Excellent communicator, great storyteller with strong writing and visualisation skills
  • You love to problem solve, get hands-on, experiment, and measure 
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans that get delivered.
  • Exceptional interpersonal skills, and aptitude for forging trusted relationships across diverse, cross-functional teams,
  • Outstanding organisational and prioritisation skills
  • A strong collaborator who is comfortable working cross-functionally within a fast-paced environment

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles


  • Salary range £28,000-£30,000 per annum. Salaries are benchmarked annually
  • Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays.
  • Private medical healthcare cover
  • Group risk, life & disability contributions
  • Flexible working arrangements, including remote (unless otherwise specified)
  • Thoughtfully designed offices to support both individual work and collaboration without interrupting others
  • Support setting up your home office, if appropriate (chair + desk, etc)
  • Wellbeing benefits such as free yoga and access to trained therapists / counsellors
  • Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

  • Winner of Comparably's Award for Best Company for Women 2022
  • Winner of Comparably's Award for Best Company Work-Life Balance 2022
  • Winner of Comparably's Award for Best Company Compensation 2022
  • Winner of Comparably's Award for Best CEO for Women 2022
  • Winner of Comparably's Award for Best Company for Diversity 2022
  • Winner of Comparably's Award for Best Company Culture 2022
  • Winner of Comparably's Award for Best CEO 2022
  • Winner of Comparably's Award for Best Happiness 2022
  • Winner of Comparably's Award for Best Leadership Teams 2023
  • Winner of Comparably's Award for Best CEOs for Diversity 2023
  • Winner of Comparably's Award for Best Engineering Teams 2023
  • Winner of Comparably's Award for Best Company Outlook 2023
  • Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
  • Recognised by Fast Company’s Best Workplaces for Innovators 2023
  • Recognised as Best Marketing Insights Platform in the MarTech Breakthrough Awards 

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.