Business Development Representative

  • ABInBev
  • Accra, Ghana
  • 17/11/2021
Full time Sales


The main purpose of the Business Development Representative role is to generate orders, maintain standards, identify and ensure growth within a channel/customer in order to drive sales volumes, brand loyalty, in-outlet execution and customer service excellence.

Role and Responsibilities:

  • Drive to exceed quotas within assigned territory while supporting overall strategic growth objectives and budgets
  • Prepare action plans and schedule to identify specific targets and to project number of contacts to be made within a defined region and against agreed orders targets; follow up on new leads and referrals resulting from field activity
  • Identify sales prospects and contacts these and other accounts as assigned
  • Develop new and incremental contract business
  • Persuade customers to stock products
  • Co-ordinate shipping schedules and delivery of products
  • Ensure products/brands are available widely in assigned sales area
  • Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs
  • Prepare for and attend exhibitions, regional, and national promotional opportunities
  • Develop and update knowledge of Company's and competitors' products and speak with other sales and marketing personnel to work out the best methods of promoting products
  • Utilize competitive information and marketplace data where appropriate to close orders
  • Establish rapport and maintains contact with contract clients and potential clients.
  • Note customers’ reactions to new products and relay information back to Head of Department
  • Ensure loyalty of existing customers
  • Discuss prices, after-sales customer service, guarantee and delivery schedules with customers
  • Position products with the customer, discuss customer benefits, confirm pricing, handle objections and close orders
  • Prepare a variety of status reports, including activity, closings, follow ups, and adherence to goals; reports on special developments, information, or feedback gathered through field activity.
  • Maintain sales records and up to date activity on progress to provide accurate forecasting reports
  • Perform miscellaneous job-related duties as assigned
  • Personal training needs identified and discussed with brewing Manager
  • To align overall territory plans to national plans
  • Ensure that territories are resourced appropriately


  • A degree in Sales, Marketing, Administration or equivalent qualification HND [Marketing] or CIM [Certificate, Diploma, Advanced]
  • Practical experience in similar field - at least 3 years
  • Good product knowledge
  • Ability to compile, analyze and interpret sales activities
  • Possession of a drivers license with a clean record
  • Ability to gather data, compile information, and prepare reports
  • Ability to prepare routine administrative paperwork
  •  Knowledge of planning and scheduling techniques
  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community
  • Ability to persuade and influence others
  • Ability to utilize advertising and/or sales promotion techniques
  • Ability to analyze and solve problems
  • Ability to plan, organize, and implement a range of sales promotion programmes and/or events
  •  Knowledge of sales documentation methods and procedures
  •  Knowledge of customer service standards and procedures
  • Ability to identify and/or follow up sales leads and referrals
  • Ability to work effectively within a team and as an individual
  • Excellent verbal and written communication skills
  • Persuasive, persistent, methodical; able to present winning sales arguments to customers, defend pricing and handle objections
  • Time management and excellent negotiation skills
  • Working hours can be long and irregular, and may include evening work.
  •  Work is normally performed in a typical interior/office work environment
  • Very limited physical effort require
  • May spend a lot of time traveling from one location to another

Additional Information

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality.

  1. Internal applicants require Line manager approval
  2. Kindly attach CV in PDF format
  3. Please note that only short-listed applicants will be contacted

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than (03 November 2021). 

Internal and External : X-A